Sarah Hatzold
Because I care.
Fashion is art – not just business. Together we can strive for the best of both worlds and create amazing success!
"Wondering where your next collection stands? Then you want Sarah to take action."
My Mission – Inspired Fashion
Fashion bridges the gap between authentic individuality and well-established cultural codes. The right outfit empowers us to feel and look home in every environment under nearly every circumstance.
For me, fashion is far more than buy, wear and tear. It is really about feeling amazing in your second skin. I decided becoming a guide on the journey of choosing, arranging and creating amazing outfits and collections to unlock this amazing experience for everyone who cares. This is my way to bring more joy and excitement into the world on a daily basis.
Collection Advisor
360°-Perspective for your benefit
The development from design to sales involves many stakeholders that sometimes struggle to step back from the product and view it from a critics standpoint. This is where I can support your work.
I am a moderator on the journey of translating great design into practical outfits that work on the models, in a showroom, on the shelf and in eCommerce. My experience not only helps me to provide a comprehensive view on a collection, it also helps to navigate the multi-stakeholder environment around each collection. Working together eye-to-eye with you team will create a result that works better for everyone.
Fashion is a playful game between constant change and established tradition. With ever faster product and design-life-cycles and the challenge of creating and using sustainable products, doing the right thing has become quite a challenge.
I have been working in every facet of the fashion industry. That is how – over time – I collected a quite unique set of perspectives on collections, outfits, merchandise and the processes behind it. Today I can deliver an integrated approach to support your decisions on collections, outfitting and stylings in a 360° way so you can focus on success – from design to market.
If you feel that your current design-to-market process creates friction and leaves market potential untouched – why no try it the 360°-way.
What you can look forward to:
- A comprehensive, inspired and hands-on 360° approach
- A streamlined and highlighted collection from design to POS
- A satisfied team that can look forward to a more successful roll-out
Benefit of a unique set of perspective – all at once.
My perspective as a Studio Fashion Stylist
Campaigns & E-Commerce to the Point: Working for the Goldberg studios location in Munich, I arranged photographed and curated a variety of high profile collections for well know brands. Outfitting and Styling each piece by itself is just half the story – at the Point Of Sales / eCommerce it is all about outfit, accessories and attitude, so customers can imagine themselves in their new second skin.
My key-learnings:
- How to translate a collection into shootable outfits
- How to promote hidden stars in a collection
- How to patch shortcomings in a piece or collection with accessories
My perspective as a Showroom-Manager
B2B Expertise to Scale Your Sales: Working with Rena Lange especially around the Düsseldorf Fashion Days, I took care of the showroom from the a to the z. Ambience, Outfits, Styling and resetting everything for the next day, I learned a lot about what critical details scare buyers off and how to get them excited about individual pieces or a whole collection.
My key-learnings:
- How to arrange and tame any fabric
- How to make pieces work on any model
- How to create a perfect showroom experience for customers
My perspective as a Model
The Look-and-Feel: If you want to learn about the qualities and shortcomings of a collection, ask the model who is wearing it.
In my active modeling years with Luckies, Rena Lange, Bruno Menetti, Escada I experienced a wide range of cuts, materials and qualities. If you let me touch your collection you will know what's what.
I know that great design doesn't know compromise. But I also know how material and cut feel and behave on a body. I know how to tweak and cheat with every piece, knowing fit, practicality and wearability from my personal experience.
My key-learnings:
- Hands-on-Expert on Color, Material and Fit
- Knowing what looks great and what feels great
- Understanding of what can be presented well
- Understanding how a series of great collection makes you love wearing a brand
My perspective as a Model-Stylist
Outstanding Outfits that Sell: Working with Rena Rena Lange, Bogner and other Brands I prepared outfits, was responsible for styling the models and the addition of accessorizes in studios and showrooms in Munich, Düsseldorf and Milan. Watching outfits and accessories on the model and the reaction of potential buyers helped me to grow an understanding of what works in the eye of retail from a procurement point of view.
My key-takeaways:
- How to make outfits appeal to resellers
- Hot to fix and tweak for the moment
- How to make pieces fit that do not fit
My perspective as a Store-Manager
Selling of the Shelf – Merchandising: Working as a shopmanager for ESPRIT and EASE in Australia, I was responsible for staff and sales targets, developing a deep understanding of what a collection can deliver on the Point Of Sales if merchandised with great attention. On the other hand it became clear, which deficits in a collection can't be compensated easily and therefore create a drag on their sales performance. If you keep your POS in mind in the design phase, your retail channels will love you for it. My key-learnings
- Thinking the product from the market side.
- How to merchandise a flawed collection for "damage control"
- How to make an amazing collection a financial success in retail
My perspective as a Hospitality Expert
Everything for the perfect 360° Experience: For many years I have been working in hospitality with SHERATON. My key-take-away is this: The perfect environment sets focus on what matters most to the customer, delivering a unique moment and creating confidence in their consumption decisions. I have an eye for unnecessary irritations and pleasing aesthetics to help you create the best purchasing experience for our B2B and B2C clientele.
- Fast adaption to specific target groups in order to provide the perfect 360° fashion experience
- Sensitivity for a branded service attitude that transports your product's qualities
- Turning visitors into leads on live events in showrooms and on the shopfloor